Our primary target audience are in their late teens (about 15 to 21 years old).
Our secondary audience are in their early teens (about 12 to 15 years old) and also older than our primary target audience (about 21 to 25 years old).
Our band image would appeal to both genders but our music would appeal mostly to females as we have a female lead vocalist.
Our target audience is made up of tech savy teenagers as our target audience enjoy the easy accessibility to music and their favourite bands that is brought to them online.
Therefore we are going to market the band heavily online through, for instance, the band website. The band will use myspace and twitter to widen their appeal. The band may also have an online journal so that their fans feel more connected to the band.
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