Online Marketing Analysis

Lily Allen's Myspace
Blog posts - informative rather than personal
BIG banner - buy her new album
Tour dates
Example videos, inc. HQ
Pictures - sexualised imagery, attracting male audience

Lily Allen's Website
Promoting new album, but smaller - in corner
"Lily News" - press updates, etc.
Interactivity - games, remix your own album, etc.
Tour dates
Audio/video
Link to Twitter updates and Bebo
Banners, icons, wallpapers, skins (MySpace)
Links to various social networking sites, Wiki, etc. - informative
"Lily's official forum"
Lyrics
Store - buy her music

Arctic Monkeys' Myspace
Personalised font and skin - silhouettes of the bands
Example videos
Gig venues/tour dates
Link to official site
Blog entries

Arctic Monkeys' Official Site
Matching skin to MySpace - helps develop brand image
"The View From" - behind the scenes, vlogs of background activity
News
Gigs
LOTS of photos, videos, etc.
Releases - track listings for albums, lyrics, related pictures
Fan uploads - videos, etc.
Need to be a member to post comments
Store - can buy music, t-shirts, tote bags, badges and songbooks
Links to social networking sites (bebo, Facebook, MySpace) and YouTube.