Epic Journeys' Launch

We've decided to go with more of an online release for Epic Journeys, though they will release their album in shops at a later point [which will be discussed later on]. The online release will consist of a few stages:

• Firstly, the new single will be available to download as part of iTunes' Free Download of the Week [similar to Lenka] - raising band awareness, plus, everyone loves a freebie!
• This is likely to be followed by the release of a digital EP with a few tracks off the upcoming album and a few B-sides, available to download from their MySpace/website/iTunes [free/relatively cheap price?]
• Lastly, their album will be available to buy/download online concurrent to its release in shops [May/June-the summer's hot new band!]

Also, while coming up with a band image, we came up with a super-cool marketing strategy for the band. Because the Dr. Martens are part of their signature look, we thought we could have the band design their own Docs, and with each purchase fans are given a special promo code which entitles them to a free download [it could be a song, a ringtone, wallpaper etc]

On the release of the band's album, Epic Journeys will be attending a special signing at HMV's flagship store [Oxford Street], where they will get to meet fans etc. Fans can also get wristbands from behind the counter which admits them to an extra-special acoustic performance session by the band. This is a great way of marketing the band because not only do fans get to meet them, they get to hear them perform, all under one roof, how awesome!

From this it is clear that their third-party affiliates would include:
HMV
Dr. Martens
iTunes